Google is rolling out a sophisticated new security feature in Chrome that leverages artificial intelligence to protect users from online scams. The new system, currently being tested in Chrome Canary, employs Large Language Models (LLM) to analyze web pages directly on users’ devices.

The feature, called “Client Side Detection Brand and Intent for Scam Detection,” works across Windows, Mac, and Linux platforms. It examines webpage content to identify potential scams by analyzing:
– Brand representation
– Page intent and purpose
– Suspicious language patterns
– Deceptive tactics

This development builds upon Chrome’s existing Enhanced Protection feature, which recently integrated AI capabilities. The enhanced system now offers real-time protection against:
– Dangerous websites
– Malicious downloads
– Suspicious extensions

The AI-powered system can potentially identify common scam indicators, such as:
– Fake tech support pages
– Urgent call-to-action messages
– Suspicious domain names
– Deceptive branding

While still in testing phase, this feature represents a significant advancement in Chrome’s security infrastructure, using pre-trained AI models to understand web content and protect users from online threats. The implementation timeline for wider release remains unannounced.