In a significant departure from Apple’s traditional content policies, the first Apple-notarized adult content app, “Hot Tub,” has become available to iPhone users in Europe through AltStore PAL, an alternative app marketplace. This development comes as a direct result of the EU’s Digital Markets Act (DMA), which requires Apple to allow third-party app installations on its devices within the EU.

AltStore PAL, launched in April 2024, announced the release of “Hot Tub,” developed by c1d3r, describing it as an ad-free adult content browser. While the app has passed Apple’s notarization process for security and privacy compliance, it remains separate from the official App Store’s content guidelines.

Key Points:
– The app is exclusively available through AltStore PAL in EU regions
– Users must explicitly add the app’s source to view it in AltStore PAL
– AltStore PAL pledges to donate its Patreon earnings to sex worker and LGBTQ+ support organizations

Apple’s Response:
Apple expressed strong concerns about safety risks, particularly for younger users, stating they “deeply concerned about the safety risks that hardcore porn apps of this type create for EU users.” The company emphasized that while they don’t approve of such content, the EU regulations require them to allow distribution through alternative marketplaces.

This development marks a significant shift in iOS app distribution, highlighting the impact of EU regulations on Apple’s traditionally closed ecosystem while raising questions about content moderation and user safety in the new marketplace landscape.